Customer Acquisition via Explainable Deep Reinforcement Learning.
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| Title: | Customer Acquisition via Explainable Deep Reinforcement Learning. |
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| Authors: | Song, Yicheng1 (AUTHOR) ycsong@umn.edu, Wang, Wenbo2 (AUTHOR) wenbowang@ust.hk, Yao, Song3 (AUTHOR) songyao@wustl.edu |
| Source: | Information Systems Research (INFORMS). Mar2025, Vol. 36 Issue 1, p534-551. 18p. |
| Database: | Business Source Ultimate |
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| ISSN: | 10477047 |
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| DOI: | 10.1287/isre.2022.0529 |