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Customer Acquisition via Explainable Deep Reinforcement Learning.

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Title: Customer Acquisition via Explainable Deep Reinforcement Learning.
Authors: Song, Yicheng1 (AUTHOR) ycsong@umn.edu, Wang, Wenbo2 (AUTHOR) wenbowang@ust.hk, Yao, Song3 (AUTHOR) songyao@wustl.edu
Source: Information Systems Research (INFORMS). Mar2025, Vol. 36 Issue 1, p534-551. 18p.
Database: Business Source Ultimate
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        Value: 10.1287/isre.2022.0529
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      – Code: eng
        Text: English
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        StartPage: 534
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      – TitleFull: Customer Acquisition via Explainable Deep Reinforcement Learning.
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            NameFull: Song, Yicheng
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            NameFull: Wang, Wenbo
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              Text: Mar2025
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