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Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market.

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Bibliographic Details
Title: Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market.
Authors: Robinson, Thomas Derek1 (AUTHOR) Thomas.Robinson@city.ac.uk, Veresiu, Ela2 (AUTHOR) everesiu@schulich.yorku.ca
Source: Journal of Marketing. May2025, Vol. 89 Issue 3, p136-153. 18p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429241280405