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The Race for Data: Utilizing Informative or Persuasive Cues to Gain Opt-In?

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Bibliographic Details
Title: The Race for Data: Utilizing Informative or Persuasive Cues to Gain Opt-In?
Authors: D'Assergio, Caterina1 (AUTHOR) caterina.dassergio@gmail.com, Manchanda, Puneet (AUTHOR), Montaguti, Elisa (AUTHOR), Valentini, Sara (AUTHOR) caterina.dassergio@gmail.com
Source: Journal of Marketing. May2025, Vol. 89 Issue 3, p36-59. 24p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429241288456