View in EDS HTML Full Text PDF Full Text

The Race for Data: Utilizing Informative or Persuasive Cues to Gain Opt-In?

Saved in:
Bibliographic Details
Title: The Race for Data: Utilizing Informative or Persuasive Cues to Gain Opt-In?
Authors: D'Assergio, Caterina1 (AUTHOR) caterina.dassergio@gmail.com, Manchanda, Puneet (AUTHOR), Montaguti, Elisa (AUTHOR), Valentini, Sara (AUTHOR) caterina.dassergio@gmail.com
Source: Journal of Marketing. May2025, Vol. 89 Issue 3, p36-59. 24p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 184232855
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: The Race for Data: Utilizing Informative or Persuasive Cues to Gain Opt-In?
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22D'Assergio%2C+Caterina%22">D'Assergio, Caterina</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> caterina.dassergio@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Manchanda%2C+Puneet%22">Manchanda, Puneet</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Montaguti%2C+Elisa%22">Montaguti, Elisa</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Valentini%2C+Sara%22">Valentini, Sara</searchLink> (AUTHOR)<i> caterina.dassergio@gmail.com</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. May2025, Vol. 89 Issue 3, p36-59. 24p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=184232855
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/00222429241288456
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 24
        StartPage: 36
    Titles:
      – TitleFull: The Race for Data: Utilizing Informative or Persuasive Cues to Gain Opt-In?
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: D'Assergio, Caterina
      – PersonEntity:
          Name:
            NameFull: Manchanda, Puneet
      – PersonEntity:
          Name:
            NameFull: Montaguti, Elisa
      – PersonEntity:
          Name:
            NameFull: Valentini, Sara
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 05
              Text: May2025
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-print
              Value: 00222429
          Numbering:
            – Type: volume
              Value: 89
            – Type: issue
              Value: 3
          Titles:
            – TitleFull: Journal of Marketing
              Type: main
ResultId 1