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The Female Consumer Response Implications of Male Dominance in a Product's Online Community.

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Bibliographic Details
Title: The Female Consumer Response Implications of Male Dominance in a Product's Online Community.
Authors: Rathee, Shelly (AUTHOR) shelly.rathee@villanova.edu, Hoskins, Jake D. (AUTHOR)
Source: Journal of Interactive Marketing. May2025, Vol. 60 Issue 2, p216-235. 20p.
Database: Business Source Ultimate
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ISSN:10949968
DOI:10.1177/10949968241283809