View in EDS HTML Full Text PDF Full Text

The Female Consumer Response Implications of Male Dominance in a Product's Online Community.

Saved in:
Bibliographic Details
Title: The Female Consumer Response Implications of Male Dominance in a Product's Online Community.
Authors: Rathee, Shelly (AUTHOR) shelly.rathee@villanova.edu, Hoskins, Jake D. (AUTHOR)
Source: Journal of Interactive Marketing. May2025, Vol. 60 Issue 2, p216-235. 20p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 184322995
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: The Female Consumer Response Implications of Male Dominance in a Product's Online Community.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Rathee%2C+Shelly%22">Rathee, Shelly</searchLink> (AUTHOR)<i> shelly.rathee@villanova.edu</i><br /><searchLink fieldCode="AR" term="%22Hoskins%2C+Jake+D%2E%22">Hoskins, Jake D.</searchLink> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. May2025, Vol. 60 Issue 2, p216-235. 20p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=184322995
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/10949968241283809
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 20
        StartPage: 216
    Titles:
      – TitleFull: The Female Consumer Response Implications of Male Dominance in a Product's Online Community.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Rathee, Shelly
      – PersonEntity:
          Name:
            NameFull: Hoskins, Jake D.
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 05
              Text: May2025
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-print
              Value: 10949968
          Numbering:
            – Type: volume
              Value: 60
            – Type: issue
              Value: 2
          Titles:
            – TitleFull: Journal of Interactive Marketing
              Type: main
ResultId 1