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Customer-Centric Contract Changes.

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Bibliographic Details
Title: Customer-Centric Contract Changes.
Authors: Wiseman, Phillip (AUTHOR), Alavi, Sascha (AUTHOR), Habel, Johannes (AUTHOR) phillip.wiseman@ttu.edu, Ehlig, Pia Anna (AUTHOR)
Source: Journal of Marketing Research (JMR). Jun2025, Vol. 62 Issue 3, p504-525. 22p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437251314024