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Reply: "Revisiting Scalable Target Marketing...".

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Title: Reply: "Revisiting Scalable Target Marketing...".
Authors: Bumbaca, Federico (AUTHOR) federico.bumbaca@colorado.edu, Misra, Sanjog (AUTHOR), Rossi, Peter (AUTHOR)
Source: Journal of Marketing Research (JMR). Jun2025, Vol. 62 Issue 3, p470-471. 2p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437251330558