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Reply: "Revisiting Scalable Target Marketing...".

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Title: Reply: "Revisiting Scalable Target Marketing...".
Authors: Bumbaca, Federico (AUTHOR) federico.bumbaca@colorado.edu, Misra, Sanjog (AUTHOR), Rossi, Peter (AUTHOR)
Source: Journal of Marketing Research (JMR). Jun2025, Vol. 62 Issue 3, p470-471. 2p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Reply: "Revisiting Scalable Target Marketing...".
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  Data: <searchLink fieldCode="AR" term="%22Bumbaca%2C+Federico%22">Bumbaca, Federico</searchLink> (AUTHOR)<i> federico.bumbaca@colorado.edu</i><br /><searchLink fieldCode="AR" term="%22Misra%2C+Sanjog%22">Misra, Sanjog</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Rossi%2C+Peter%22">Rossi, Peter</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Jun2025, Vol. 62 Issue 3, p470-471. 2p.
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        Value: 10.1177/00222437251330558
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        Text: English
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        PageCount: 2
        StartPage: 470
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      – TitleFull: Reply: "Revisiting Scalable Target Marketing...".
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            NameFull: Misra, Sanjog
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              Text: Jun2025
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              Y: 2025
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