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Customer loyalty through augmented reality apps: quality attributes, market differences, and trust as a mediator.

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Bibliographic Details
Title: Customer loyalty through augmented reality apps: quality attributes, market differences, and trust as a mediator.
Authors: Shi, Wenxuan1 (AUTHOR), Rumokoy, Farlane S.1 (AUTHOR), Frank, Björn1 (AUTHOR) frank@waseda.jp
Source: Total Quality Management & Business Excellence. May2025, Vol. 36 Issue 7/8, p759-787. 29p.
Database: Business Source Ultimate
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ISSN:14783363
DOI:10.1080/14783363.2025.2477169