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Advertising strategies of one e-commerce platform and competitive sellers in a supply chain under agency mode.

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Bibliographic Details
Title: Advertising strategies of one e-commerce platform and competitive sellers in a supply chain under agency mode.
Authors: Liu, Ya-lan1 (AUTHOR), Jiang, Hui2 (AUTHOR), Feng, Jiejian3 (AUTHOR), Liang, Jia-mi4 (AUTHOR) liangjm@gzhmu.edu.cn, Wang, Hui1 (AUTHOR)
Source: INFOR. May2025, Vol. 63 Issue 2, p259-294. 36p.
Database: Business Source Ultimate
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ISSN:03155986
DOI:10.1080/03155986.2024.2395659