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Advertising strategies of one e-commerce platform and competitive sellers in a supply chain under agency mode.

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Title: Advertising strategies of one e-commerce platform and competitive sellers in a supply chain under agency mode.
Authors: Liu, Ya-lan1 (AUTHOR), Jiang, Hui2 (AUTHOR), Feng, Jiejian3 (AUTHOR), Liang, Jia-mi4 (AUTHOR) liangjm@gzhmu.edu.cn, Wang, Hui1 (AUTHOR)
Source: INFOR. May2025, Vol. 63 Issue 2, p259-294. 36p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 184921643
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Advertising strategies of one e-commerce platform and competitive sellers in a supply chain under agency mode.
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  Data: <searchLink fieldCode="AR" term="%22Liu%2C+Ya-lan%22">Liu, Ya-lan</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Jiang%2C+Hui%22">Jiang, Hui</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Feng%2C+Jiejian%22">Feng, Jiejian</searchLink><relatesTo>3</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Liang%2C+Jia-mi%22">Liang, Jia-mi</searchLink><relatesTo>4</relatesTo> (AUTHOR)<i> liangjm@gzhmu.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Wang%2C+Hui%22">Wang, Hui</searchLink><relatesTo>1</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22INFOR%22">INFOR</searchLink>. May2025, Vol. 63 Issue 2, p259-294. 36p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=184921643
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/03155986.2024.2395659
    Languages:
      – Code: eng
        Text: English
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        PageCount: 36
        StartPage: 259
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      – TitleFull: Advertising strategies of one e-commerce platform and competitive sellers in a supply chain under agency mode.
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      – PersonEntity:
          Name:
            NameFull: Liu, Ya-lan
      – PersonEntity:
          Name:
            NameFull: Jiang, Hui
      – PersonEntity:
          Name:
            NameFull: Feng, Jiejian
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            NameFull: Liang, Jia-mi
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            NameFull: Wang, Hui
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            – D: 01
              M: 05
              Text: May2025
              Type: published
              Y: 2025
          Identifiers:
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              Value: 03155986
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              Value: 63
            – Type: issue
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