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Dynamic Pricing and Bidding for Display Advertising Campaigns.

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Title: Dynamic Pricing and Bidding for Display Advertising Campaigns.
Authors: Agrawal, Narendra1 (AUTHOR) nagrawal@scu.edu, Najafi-Asadolahi, Sami1 (AUTHOR) snajafi@scu.edu, Smith, Stephen A.1 (AUTHOR) ssmith@scu.edu
Source: Manufacturing & Service Operations Management (M&SOM) (INFORMS). May/Jun2025, Vol. 27 Issue 3, p843-861. 19p.
Database: Business Source Ultimate
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1287/msom.2023.0600
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      – Code: eng
        Text: English
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      – TitleFull: Dynamic Pricing and Bidding for Display Advertising Campaigns.
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              Text: May/Jun2025
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