Dynamic Pricing and Bidding for Display Advertising Campaigns.
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| Title: | Dynamic Pricing and Bidding for Display Advertising Campaigns. |
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| Authors: | Agrawal, Narendra1 (AUTHOR) nagrawal@scu.edu, Najafi-Asadolahi, Sami1 (AUTHOR) snajafi@scu.edu, Smith, Stephen A.1 (AUTHOR) ssmith@scu.edu |
| Source: | Manufacturing & Service Operations Management (M&SOM) (INFORMS). May/Jun2025, Vol. 27 Issue 3, p843-861. 19p. |
| Database: | Business Source Ultimate |
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