How to attract image-conscious consumers? Brand names vs new collections.
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| Title: | How to attract image-conscious consumers? Brand names vs new collections. |
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| Authors: | Teerakapibal, Surat1 (AUTHOR) suratt7@tbs.tu.ac.th, Thongmak, Mathupayas2 (AUTHOR) mathupayas@tbs.tu.ac.th |
| Source: | European Journal of Marketing. 2025, Vol. 59 Issue 5, p1285-1317. 33p. |
| Database: | Business Source Ultimate |
| ISSN: | 03090566 |
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| DOI: | 10.1108/EJM-09-2023-0673 |
