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How to attract image-conscious consumers? Brand names vs new collections.

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Title: How to attract image-conscious consumers? Brand names vs new collections.
Authors: Teerakapibal, Surat1 (AUTHOR) suratt7@tbs.tu.ac.th, Thongmak, Mathupayas2 (AUTHOR) mathupayas@tbs.tu.ac.th
Source: European Journal of Marketing. 2025, Vol. 59 Issue 5, p1285-1317. 33p.
Database: Business Source Ultimate
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  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 185137853
AccessLevel: 2
PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22European+Journal+of+Marketing%22">European Journal of Marketing</searchLink>. 2025, Vol. 59 Issue 5, p1285-1317. 33p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=185137853
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1108/EJM-09-2023-0673
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      – Code: eng
        Text: English
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        PageCount: 33
        StartPage: 1285
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      – TitleFull: How to attract image-conscious consumers? Brand names vs new collections.
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              Text: 2025
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              Y: 2025
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