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D2C vs. Fachhandel: Balance-Akt im Vertrieb.

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Title: D2C vs. Fachhandel: Balance-Akt im Vertrieb.
Authors: Elste, Rainer1 Rainer.Elste@hs-esslingen.de, Fritz, Vivien2 vivien.fritz@web.de, Diefenbach, Fabian1 Fabian.Diefenbach@hs-esslingen.de
Source: Marketing Review St. Gallen. 2025, Issue 3, p60-67. 8p.
Database: Business Source Ultimate
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PubType: Academic Journal
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      – Code: ger
        Text: German
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        PageCount: 8
        StartPage: 60
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      – TitleFull: D2C vs. Fachhandel: Balance-Akt im Vertrieb.
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            NameFull: Fritz, Vivien
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              Text: 2025
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