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Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter.

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Bibliographic Details
Title: Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter.
Authors: Lysyakov, Mikhail (AUTHOR), Kannan, P.K.1 (AUTHOR) pkannan@umd.edu, Viswanathan, Siva (AUTHOR), Zhang, Kunpeng (AUTHOR)
Source: Journal of Marketing. Jul2025, Vol. 89 Issue 4, p39-58. 20p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429241298654