View in EDS HTML Full Text PDF Full Text

Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter.

Saved in:
Bibliographic Details
Title: Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter.
Authors: Lysyakov, Mikhail (AUTHOR), Kannan, P.K.1 (AUTHOR) pkannan@umd.edu, Viswanathan, Siva (AUTHOR), Zhang, Kunpeng (AUTHOR)
Source: Journal of Marketing. Jul2025, Vol. 89 Issue 4, p39-58. 20p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 185367611
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Lysyakov%2C+Mikhail%22">Lysyakov, Mikhail</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Kannan%2C+P%2EK%2E%22">Kannan, P.K.</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> pkannan@umd.edu</i><br /><searchLink fieldCode="AR" term="%22Viswanathan%2C+Siva%22">Viswanathan, Siva</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Zhang%2C+Kunpeng%22">Zhang, Kunpeng</searchLink> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Jul2025, Vol. 89 Issue 4, p39-58. 20p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=185367611
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/00222429241298654
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 20
        StartPage: 39
    Titles:
      – TitleFull: Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Lysyakov, Mikhail
      – PersonEntity:
          Name:
            NameFull: Kannan, P.K.
      – PersonEntity:
          Name:
            NameFull: Viswanathan, Siva
      – PersonEntity:
          Name:
            NameFull: Zhang, Kunpeng
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 07
              Text: Jul2025
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-print
              Value: 00222429
          Numbering:
            – Type: volume
              Value: 89
            – Type: issue
              Value: 4
          Titles:
            – TitleFull: Journal of Marketing
              Type: main
ResultId 1