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Conceptual Research: Multidisciplinary Insights for Marketing.

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Title: Conceptual Research: Multidisciplinary Insights for Marketing.
Authors: Kozlenkova, Irina V.1 (AUTHOR) kozlenkova@virginia.edu, Warren, Caleb2 (AUTHOR) calebwarren@arizona.edu, Kotha, Suresh3 (AUTHOR) skotha@uw.edu, Boghrati, Reihane4 (AUTHOR) reihane.boghrati@asu.edu, Palmatier, Robert W.5 (AUTHOR) Palmatrw@uw.edu
Source: Journal of Marketing. Jul2025, Vol. 89 Issue 4, p1-20. 20p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429241302814