APA (7th ed.) Citation

Shi, S. W., Lee, S., Kalyanam, K., & Wedel, M. (2025). The Impact of App Crashes on Consumer Engagement. Journal of Marketing, 89(4), 81. https://doi.org/10.1177/00222429241304322

Chicago Style (17th ed.) Citation

Shi, Savannah Wei, Seoungwoo Lee, Kirthi Kalyanam, and Michel Wedel. "The Impact of App Crashes on Consumer Engagement." Journal of Marketing 89, no. 4 (2025): 81. https://doi.org/10.1177/00222429241304322.

MLA (9th ed.) Citation

Shi, Savannah Wei, et al. "The Impact of App Crashes on Consumer Engagement." Journal of Marketing, vol. 89, no. 4, 2025, p. 81, https://doi.org/10.1177/00222429241304322.