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The Impact of App Crashes on Consumer Engagement.

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Bibliographic Details
Title: The Impact of App Crashes on Consumer Engagement.
Authors: Shi, Savannah Wei (AUTHOR), Lee, Seoungwoo1 (AUTHOR) swlee@yonsei.ac.kr, Kalyanam, Kirthi (AUTHOR), Wedel, Michel (AUTHOR)
Source: Journal of Marketing. Jul2025, Vol. 89 Issue 4, p81-98. 18p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429241304322