The Impact of App Crashes on Consumer Engagement.
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| Title: | The Impact of App Crashes on Consumer Engagement. |
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| Authors: | Shi, Savannah Wei (AUTHOR), Lee, Seoungwoo1 (AUTHOR) swlee@yonsei.ac.kr, Kalyanam, Kirthi (AUTHOR), Wedel, Michel (AUTHOR) |
| Source: | Journal of Marketing. Jul2025, Vol. 89 Issue 4, p81-98. 18p. |
| Database: | Business Source Ultimate |
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