Four strategies to thrive in the merger of public relations and content marketing.
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| Title: | Four strategies to thrive in the merger of public relations and content marketing. |
|---|---|
| Authors: | Tang, Mariah1 (AUTHOR) |
| Source: | Journal of Brand Strategy. Summer2025, Vol. 14 Issue 1, p43-52. 10p. |
| Database: | Business Source Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: bsu DbLabel: Business Source Ultimate An: 185421347 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Four strategies to thrive in the merger of public relations and content marketing. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Tang%2C+Mariah%22">Tang, Mariah</searchLink><relatesTo>1</relatesTo> (AUTHOR) – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Journal+of+Brand+Strategy%22">Journal of Brand Strategy</searchLink>. Summer2025, Vol. 14 Issue 1, p43-52. 10p. |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=185421347 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.69554/xaex3548 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 10 StartPage: 43 Titles: – TitleFull: Four strategies to thrive in the merger of public relations and content marketing. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Tang, Mariah IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 06 Text: Summer2025 Type: published Y: 2025 Identifiers: – Type: issn-print Value: 2045855X Numbering: – Type: volume Value: 14 – Type: issue Value: 1 Titles: – TitleFull: Journal of Brand Strategy Type: main |
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