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CRM Targeting with reference-dependent sensitivities: Evidence from the casino industry.

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Bibliographic Details
Title: CRM Targeting with reference-dependent sensitivities: Evidence from the casino industry.
Authors: Taylor, Wayne1 (AUTHOR) wjtaylor@smu.edu, Zhang, Jonathan2 (AUTHOR) jonathan.zhang@colostate.edu
Source: Quantitative Marketing & Economics. Jun2025, Vol. 23 Issue 2, p319-345. 27p.
Database: Business Source Ultimate
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Description
ISSN:15707156
DOI:10.1007/s11129-025-09293-8