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CRM Targeting with reference-dependent sensitivities: Evidence from the casino industry.

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Title: CRM Targeting with reference-dependent sensitivities: Evidence from the casino industry.
Authors: Taylor, Wayne1 (AUTHOR) wjtaylor@smu.edu, Zhang, Jonathan2 (AUTHOR) jonathan.zhang@colostate.edu
Source: Quantitative Marketing & Economics. Jun2025, Vol. 23 Issue 2, p319-345. 27p.
Database: Business Source Ultimate
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  Data: CRM Targeting with reference-dependent sensitivities: Evidence from the casino industry.
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  Data: <searchLink fieldCode="AR" term="%22Taylor%2C+Wayne%22">Taylor, Wayne</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> wjtaylor@smu.edu</i><br /><searchLink fieldCode="AR" term="%22Zhang%2C+Jonathan%22">Zhang, Jonathan</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> jonathan.zhang@colostate.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Quantitative+Marketing+%26+Economics%22">Quantitative Marketing & Economics</searchLink>. Jun2025, Vol. 23 Issue 2, p319-345. 27p.
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        Value: 10.1007/s11129-025-09293-8
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        Text: English
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              Text: Jun2025
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