Choi, H. S., & Leon, S. (2025). When trust cues help helpfulness: Investigating the effect of trust cues on online review helpfulness using big data survey based on the amazon platform. Electronic Commerce Research, 25(3), 1657. https://doi.org/10.1007/s10660-023-09726-0
Chicago Style (17th ed.) CitationChoi, Hoon S., and Steven Leon. "When Trust Cues Help Helpfulness: Investigating the Effect of Trust Cues on Online Review Helpfulness Using Big Data Survey Based on the Amazon Platform." Electronic Commerce Research 25, no. 3 (2025): 1657. https://doi.org/10.1007/s10660-023-09726-0.
MLA (9th ed.) CitationChoi, Hoon S., and Steven Leon. "When Trust Cues Help Helpfulness: Investigating the Effect of Trust Cues on Online Review Helpfulness Using Big Data Survey Based on the Amazon Platform." Electronic Commerce Research, vol. 25, no. 3, 2025, p. 1657, https://doi.org/10.1007/s10660-023-09726-0.