APA (7th ed.) Citation

Srivastava, M., Abhishek, S., & Pandey, N. (2025). Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand? Electronic Commerce Research, 25(3), 1865. https://doi.org/10.1007/s10660-023-09743-z

Chicago Style (17th ed.) Citation

Srivastava, Mukta, S. Abhishek, and Neeraj Pandey. "Electronic Word-of-mouth (eWOM) and Customer Brand Engagement (CBE): Do They Really Go Hand-in-hand?" Electronic Commerce Research 25, no. 3 (2025): 1865. https://doi.org/10.1007/s10660-023-09743-z.

MLA (9th ed.) Citation

Srivastava, Mukta, et al. "Electronic Word-of-mouth (eWOM) and Customer Brand Engagement (CBE): Do They Really Go Hand-in-hand?" Electronic Commerce Research, vol. 25, no. 3, 2025, p. 1865, https://doi.org/10.1007/s10660-023-09743-z.