Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand?
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| Title: | Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand? |
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| Authors: | Srivastava, Mukta1 (AUTHOR) mukta.srivastava@manipal.edu, Abhishek, S.2 (AUTHOR) abhishek@imt.edu, Pandey, Neeraj3 (AUTHOR) npandey@iimmumbai.ac.in |
| Source: | Electronic Commerce Research. Jun2025, Vol. 25 Issue 3, p1865-1933. 69p. |
| Database: | Business Source Ultimate |
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| ISSN: | 13895753 |
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| DOI: | 10.1007/s10660-023-09743-z |
