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Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand?

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Title: Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand?
Authors: Srivastava, Mukta1 (AUTHOR) mukta.srivastava@manipal.edu, Abhishek, S.2 (AUTHOR) abhishek@imt.edu, Pandey, Neeraj3 (AUTHOR) npandey@iimmumbai.ac.in
Source: Electronic Commerce Research. Jun2025, Vol. 25 Issue 3, p1865-1933. 69p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Electronic+Commerce+Research%22">Electronic Commerce Research</searchLink>. Jun2025, Vol. 25 Issue 3, p1865-1933. 69p.
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      – Type: doi
        Value: 10.1007/s10660-023-09743-z
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      – Code: eng
        Text: English
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        PageCount: 69
        StartPage: 1865
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      – TitleFull: Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand?
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            NameFull: Srivastava, Mukta
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            NameFull: Abhishek, S.
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            NameFull: Pandey, Neeraj
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            – D: 01
              M: 06
              Text: Jun2025
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              Y: 2025
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              Value: 25
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            – TitleFull: Electronic Commerce Research
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