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Mediaplanung auf Basis mikrogeografischer Informationen.

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Title: Mediaplanung auf Basis mikrogeografischer Informationen.
Authors: Heidel, Bernhard1 Bernhard.heidel@dwg-online.net, Engel, Markus2 m.engel@engelag.de
Source: Transfer: Zeitschrift für Kommunikation & Markenmanagement. jun2025, Vol. 71 Issue 2, p52-57. 6p.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Text: German
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      – TitleFull: Mediaplanung auf Basis mikrogeografischer Informationen.
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              Text: jun2025
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