APA (7th ed.) Citation

Tevi, A., Parker, J., Koslow, S., & Ang, L. (2025). Creative performance in professional advertising development: The role of ideation templates, consumer insight, and intrinsic motivation. Journal of the Academy of Marketing Science, 53(3), 854. https://doi.org/10.1007/s11747-024-01063-4

Chicago Style (17th ed.) Citation

Tevi, Alexander, John Parker, Scott Koslow, and Lawrence Ang. "Creative Performance in Professional Advertising Development: The Role of Ideation Templates, Consumer Insight, and Intrinsic Motivation." Journal of the Academy of Marketing Science 53, no. 3 (2025): 854. https://doi.org/10.1007/s11747-024-01063-4.

MLA (9th ed.) Citation

Tevi, Alexander, et al. "Creative Performance in Professional Advertising Development: The Role of Ideation Templates, Consumer Insight, and Intrinsic Motivation." Journal of the Academy of Marketing Science, vol. 53, no. 3, 2025, p. 854, https://doi.org/10.1007/s11747-024-01063-4.