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Creative performance in professional advertising development: The role of ideation templates, consumer insight, and intrinsic motivation.

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Title: Creative performance in professional advertising development: The role of ideation templates, consumer insight, and intrinsic motivation.
Authors: Tevi, Alexander1 (AUTHOR) alexander.tevi@newcastle.ac.uk, Parker, John2 (AUTHOR) john.parker@sydney.edu.au, Koslow, Scott3 (AUTHOR) scott.koslow@mq.edu.au, Ang, Lawrence3 (AUTHOR) lawrence.ang@mq.edu.au
Source: Journal of the Academy of Marketing Science. May2025, Vol. 53 Issue 3, p854-875. 22p.
Database: Business Source Ultimate
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  Data: Creative performance in professional advertising development: The role of ideation templates, consumer insight, and intrinsic motivation.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+the+Academy+of+Marketing+Science%22">Journal of the Academy of Marketing Science</searchLink>. May2025, Vol. 53 Issue 3, p854-875. 22p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=185810361
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        Value: 10.1007/s11747-024-01063-4
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        Text: English
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              Text: May2025
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              Y: 2025
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