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The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising.

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Title: The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising.
Authors: Hanson, Sara1 (AUTHOR) skhanson@richmond.edu, Carlson, Jeffrey1 (AUTHOR) jcarlso2@richmond.edu, Pressler, Heather2 (AUTHOR) heather@bluehuki.com
Source: Journal of Advertising Research (Taylor & Francis). Jun2025, Vol. 65 Issue 2, p190-201. 12p.
Database: Business Source Ultimate
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ISSN:00218499
DOI:10.1080/00218499.2025.2464307