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The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising.

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Title: The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising.
Authors: Hanson, Sara1 (AUTHOR) skhanson@richmond.edu, Carlson, Jeffrey1 (AUTHOR) jcarlso2@richmond.edu, Pressler, Heather2 (AUTHOR) heather@bluehuki.com
Source: Journal of Advertising Research (Taylor & Francis). Jun2025, Vol. 65 Issue 2, p190-201. 12p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising.
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      – Type: doi
        Value: 10.1080/00218499.2025.2464307
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      – Code: eng
        Text: English
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        PageCount: 12
        StartPage: 190
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      – TitleFull: The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising.
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            NameFull: Hanson, Sara
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            NameFull: Carlson, Jeffrey
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            NameFull: Pressler, Heather
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            – D: 01
              M: 06
              Text: Jun2025
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              Y: 2025
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              Value: 65
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