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Disrespectful Promotions: The Negative Impact of Price Promotions on Products Symbolically Linked to Stigmatized Identities.

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Title: Disrespectful Promotions: The Negative Impact of Price Promotions on Products Symbolically Linked to Stigmatized Identities.
Authors: Du, Guanzhong (AUTHOR) guanzhong.du@sauder.ubc.ca, Millet, Kobe (AUTHOR), Aydinli, Aylin (AUTHOR), Argo, Jennifer J. (AUTHOR)
Source: Journal of Marketing Research (JMR). Aug2025, Vol. 62 Issue 4, p624-644. 21p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Aug2025, Vol. 62 Issue 4, p624-644. 21p.
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      – Type: doi
        Value: 10.1177/00222437241293065
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      – Code: eng
        Text: English
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        PageCount: 21
        StartPage: 624
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      – TitleFull: Disrespectful Promotions: The Negative Impact of Price Promotions on Products Symbolically Linked to Stigmatized Identities.
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            NameFull: Du, Guanzhong
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            NameFull: Millet, Kobe
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              M: 08
              Text: Aug2025
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              Y: 2025
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              Value: 62
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