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Identifying Competitors in Geographical Markets Using the CSIS Method.

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Bibliographic Details
Title: Identifying Competitors in Geographical Markets Using the CSIS Method.
Authors: Gu, Xian (AUTHOR), Kannan, P.K. (AUTHOR) pkannan@umd.edu
Source: Journal of Marketing Research (JMR). Aug2025, Vol. 62 Issue 4, p684-702. 19p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437241302102