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Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions.

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Title: Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions.
Authors: Chu, Shu-Chuan1 (AUTHOR) schu7@depaul.edu, Yim, Mark Yi-Cheon2 (AUTHOR), Mundel, Juan3 (AUTHOR)
Source: International Journal of Advertising. Jul2025, Vol. 44 Issue 5, p798-828. 31p.
Database: Business Source Ultimate
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  Data: Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/02650487.2024.2325835
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      – Code: eng
        Text: English
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        PageCount: 31
        StartPage: 798
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      – TitleFull: Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions.
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            NameFull: Chu, Shu-Chuan
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            NameFull: Yim, Mark Yi-Cheon
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            NameFull: Mundel, Juan
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            – D: 01
              M: 07
              Text: Jul2025
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              Y: 2025
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              Value: 44
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              Value: 5
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            – TitleFull: International Journal of Advertising
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