Determining Interconnecting Role of Social Media Marketing Strategies: A Young Population Study.

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Title: Determining Interconnecting Role of Social Media Marketing Strategies: A Young Population Study.
Authors: Naskar, Partha1 naskarpartha@yahoo.co.in, Digar, Biki2 biki21296@gmail.com, Ghosh, Samadrita3 samadritaghosh002@gmail.com, Kundu, Pitu4 pitukundu8697@gmail.com
Source: International Journal of Marketing & Business Communication. 2025, Vol. 14 Issue 1, p15-30. 16p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Marketing+%26+Business+Communication%22">International Journal of Marketing & Business Communication</searchLink>. 2025, Vol. 14 Issue 1, p15-30. 16p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.21863/ijmbc/2025.14.1.002
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      – Code: eng
        Text: English
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        PageCount: 16
        StartPage: 15
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      – TitleFull: Determining Interconnecting Role of Social Media Marketing Strategies: A Young Population Study.
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            NameFull: Digar, Biki
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            NameFull: Ghosh, Samadrita
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              Text: 2025
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              Y: 2025
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              Value: 14
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