A SYSTEMATIC REVIEW OF MUSEUM MARKETING RESEARCH: KEY INSIGHTS AND FUTURE RESEARCH DIRECTIONS.
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| Title: | A SYSTEMATIC REVIEW OF MUSEUM MARKETING RESEARCH: KEY INSIGHTS AND FUTURE RESEARCH DIRECTIONS. |
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| Alternate Title: | SUSTAVNI PREGLED ISTRAŽIVANJA MARKETINGA MUZEJA: KLJUČNI UVIDI I BUDUĆI PRAVCI ISTRAŽIVANJA. |
| Authors: | Komarac, Tanja1 tkomarac@net.efzg.hr |
| Source: | Market / Trziste. 2025, Vol. 37 Issue 1, p109-134. 26p. |
| Database: | Business Source Ultimate |
| ISSN: | 03534790 |
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| DOI: | 10.22598/mt/2025.37.1.109 |
