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A SYSTEMATIC REVIEW OF MUSEUM MARKETING RESEARCH: KEY INSIGHTS AND FUTURE RESEARCH DIRECTIONS.

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Title: A SYSTEMATIC REVIEW OF MUSEUM MARKETING RESEARCH: KEY INSIGHTS AND FUTURE RESEARCH DIRECTIONS.
Alternate Title: SUSTAVNI PREGLED ISTRAŽIVANJA MARKETINGA MUZEJA: KLJUČNI UVIDI I BUDUĆI PRAVCI ISTRAŽIVANJA.
Authors: Komarac, Tanja1 tkomarac@net.efzg.hr
Source: Market / Trziste. 2025, Vol. 37 Issue 1, p109-134. 26p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: SUSTAVNI PREGLED ISTRAŽIVANJA MARKETINGA MUZEJA: KLJUČNI UVIDI I BUDUĆI PRAVCI ISTRAŽIVANJA.
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  Data: <searchLink fieldCode="JN" term="%22Market+%2F+Trziste%22">Market / Trziste</searchLink>. 2025, Vol. 37 Issue 1, p109-134. 26p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=186400186
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        Value: 10.22598/mt/2025.37.1.109
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      – Code: eng
        Text: English
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        PageCount: 26
        StartPage: 109
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      – TitleFull: A SYSTEMATIC REVIEW OF MUSEUM MARKETING RESEARCH: KEY INSIGHTS AND FUTURE RESEARCH DIRECTIONS.
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              Text: 2025
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