APA (7th ed.) Citation

Olalekan, A., Tolulpe, A. C., Abdulazeez, S. A., Abdulwasiu, A. A., Akanbi, K. L., & Adebayo, P. O. (2024). EXPLORING THE DYNAMICS OF UMBRELLA BRAND AND HOUSE OF BRAND STRATEGIES ON ORGANIZATIONAL PERFORMANCE: A COMPARATIVE ANALYSIS. ASEAN Marketing Journal, 16(2), 106. https://doi.org/10.7454/amj.v16i2.1250

Chicago Style (17th ed.) Citation

Olalekan, Ajayi, Adeyeye Charles Tolulpe, Salau Alhaji Abdulazeez, Adebayo Adeyemi Abdulwasiu, Kamoru Lanre Akanbi, and Philips Olugbenga Adebayo. "EXPLORING THE DYNAMICS OF UMBRELLA BRAND AND HOUSE OF BRAND STRATEGIES ON ORGANIZATIONAL PERFORMANCE: A COMPARATIVE ANALYSIS." ASEAN Marketing Journal 16, no. 2 (2024): 106. https://doi.org/10.7454/amj.v16i2.1250.

MLA (9th ed.) Citation

Olalekan, Ajayi, et al. "EXPLORING THE DYNAMICS OF UMBRELLA BRAND AND HOUSE OF BRAND STRATEGIES ON ORGANIZATIONAL PERFORMANCE: A COMPARATIVE ANALYSIS." ASEAN Marketing Journal, vol. 16, no. 2, 2024, p. 106, https://doi.org/10.7454/amj.v16i2.1250.