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EXPLORING THE DYNAMICS OF UMBRELLA BRAND AND HOUSE OF BRAND STRATEGIES ON ORGANIZATIONAL PERFORMANCE: A COMPARATIVE ANALYSIS.

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Title: EXPLORING THE DYNAMICS OF UMBRELLA BRAND AND HOUSE OF BRAND STRATEGIES ON ORGANIZATIONAL PERFORMANCE: A COMPARATIVE ANALYSIS.
Authors: Olalekan, Ajayi1 olalekan.ajayi20@kwasu.edu.ng, Tolulpe, Adeyeye Charles2 tolulopeadayeye1963@gmail.com, Abdulazeez, Salau Alhaji3 sirsalau@gmail.com, Abdulwasiu, Adebayo Adeyemi3 adeyemi.adebayo@kwasu.edu.ng, Akanbi, Kamoru Lanre1 kamoru.akanbi@kwasu.edu.ng, Adebayo, Philips Olugbenga3 Philips.adebayo@kwasu.edu.ng
Source: ASEAN Marketing Journal. Dec2024, Vol. 16 Issue 2, p106-130. 25p.
Database: Business Source Ultimate
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  Data: EXPLORING THE DYNAMICS OF UMBRELLA BRAND AND HOUSE OF BRAND STRATEGIES ON ORGANIZATIONAL PERFORMANCE: A COMPARATIVE ANALYSIS.
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  Data: <searchLink fieldCode="JN" term="%22ASEAN+Marketing+Journal%22">ASEAN Marketing Journal</searchLink>. Dec2024, Vol. 16 Issue 2, p106-130. 25p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=186438624
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      – TitleFull: EXPLORING THE DYNAMICS OF UMBRELLA BRAND AND HOUSE OF BRAND STRATEGIES ON ORGANIZATIONAL PERFORMANCE: A COMPARATIVE ANALYSIS.
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              Text: Dec2024
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