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How Effective is the Use of Religious Appeals in Advertising? A Meta-Analytic Investigation.

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Title: How Effective is the Use of Religious Appeals in Advertising? A Meta-Analytic Investigation.
Authors: Çam, Mehmet Safa1 (AUTHOR) msafacam@aksaray.edu.tr, Çelik, Fatih2 (AUTHOR), Ibrahim, Blend3,4 (AUTHOR), Gligor, David5 (AUTHOR)
Source: Journal of Advertising. Aug/Sep2025, Vol. 54 Issue 4, p566-585. 20p.
Database: Business Source Ultimate
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Header DbId: bsu
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An: 186807579
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Advertising%22">Journal of Advertising</searchLink>. Aug/Sep2025, Vol. 54 Issue 4, p566-585. 20p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/00913367.2024.2402375
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      – Code: eng
        Text: English
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        PageCount: 20
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      – TitleFull: How Effective is the Use of Religious Appeals in Advertising? A Meta-Analytic Investigation.
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              Text: Aug/Sep2025
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              Y: 2025
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              Value: 54
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