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Sharing the Spotlight: Understanding Consumer Response to Joint Advertising.

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Bibliographic Details
Title: Sharing the Spotlight: Understanding Consumer Response to Joint Advertising.
Authors: Bauer, Brittney C.1 (AUTHOR) bbauer4@luc.edu, Johnson, Clark D.2 (AUTHOR)
Source: Journal of Advertising. Aug/Sep2025, Vol. 54 Issue 4, p443-464. 22p.
Database: Business Source Ultimate
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Description
ISSN:00913367
DOI:10.1080/00913367.2025.2510232