View in EDS HTML Full Text PDF Full Text

Do More Likes Lead to More Clicks? Evidence from a Field Experiment on Social Advertising.

Saved in:
Bibliographic Details
Title: Do More Likes Lead to More Clicks? Evidence from a Field Experiment on Social Advertising.
Authors: Huang, Shan (AUTHOR), Lin, Song1 (AUTHOR) mksonglin@ust.hk
Source: Journal of Marketing. Sep2025, Vol. 89 Issue 5, p88-110. 23p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00222429
DOI:10.1177/00222429241307608