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Can Marketing Enable Firms to Counter Import Competition? Evidence from the China Shock.

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Bibliographic Details
Title: Can Marketing Enable Firms to Counter Import Competition? Evidence from the China Shock.
Authors: Ramani, Nandini1 (AUTHOR) nandini.ramani@tamu.edu
Source: Journal of Marketing. Sep2025, Vol. 89 Issue 5, p47-65. 19p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429251319310