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Can Marketing Enable Firms to Counter Import Competition? Evidence from the China Shock.

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Title: Can Marketing Enable Firms to Counter Import Competition? Evidence from the China Shock.
Authors: Ramani, Nandini1 (AUTHOR) nandini.ramani@tamu.edu
Source: Journal of Marketing. Sep2025, Vol. 89 Issue 5, p47-65. 19p.
Database: Business Source Ultimate
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        Value: 10.1177/00222429251319310
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      – TitleFull: Can Marketing Enable Firms to Counter Import Competition? Evidence from the China Shock.
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              Text: Sep2025
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              Y: 2025
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