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Afecto y memoria: el efecto de la publicidad emocional sobre la recordación de marca.

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Title: Afecto y memoria: el efecto de la publicidad emocional sobre la recordación de marca.
Alternate Title: Affect and Memory: The Effect of Emotional Advertising on Brand Memory.
Afeto e memória: o efeito da propaganda emocional na lembrança da marca.
Authors: Benavides Polo, Claudia1 claudia.benavides@ucuenca.edu.ec, González Loyola, Pablo1 pablo.gonzalez@ucuenca.edu.ec
Source: Estudios de la Gestión. jul-dec2025, Issue 18, p87-109. 23p.
Database: Business Source Ultimate
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  Data: Afecto y memoria: el efecto de la publicidad emocional sobre la recordación de marca.
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  Data: Affect and Memory: The Effect of Emotional Advertising on Brand Memory.<br />Afeto e memória: o efeito da propaganda emocional na lembrança da marca.
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  Data: <searchLink fieldCode="AR" term="%22Benavides+Polo%2C+Claudia%22">Benavides Polo, Claudia</searchLink><relatesTo>1</relatesTo><i> claudia.benavides@ucuenca.edu.ec</i><br /><searchLink fieldCode="AR" term="%22González+Loyola%2C+Pablo%22">González Loyola, Pablo</searchLink><relatesTo>1</relatesTo><i> pablo.gonzalez@ucuenca.edu.ec</i>
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  Data: <searchLink fieldCode="JN" term="%22Estudios+de+la+Gestión%22">Estudios de la Gestión</searchLink>. jul-dec2025, Issue 18, p87-109. 23p.
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RecordInfo BibRecord:
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        Value: 10.32719/25506641.2025.18.4
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      – Code: spa
        Text: Spanish
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      – TitleFull: Afecto y memoria: el efecto de la publicidad emocional sobre la recordación de marca.
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              Text: jul-dec2025
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